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Components of a Great Web Site
So you've finally decided it's time to create your
own Web Site. After all, your friends and business
associates have one and you don't want to be left
behind on the Information Super Highway.
Great Web Sites all have a few common elements about
them,and that's what we'll be discussing here. It's
usually a good idea to plan the site out on paper
before even touching your PC. It can be difficult to
come up with content staring at a blank computer
screen, so get out an old fashioned pen and paper
and let those creative juices flow. You want to be
sure to include all there is to know about your
products and/or services.
Once you decide on the main topics you'll be using
it's time to plan out the navigation. You need to
make it simple and easy for visitors to find their
way around your site, otherwise they'll get
frustrated and leave. Keep the navigation consistent
on all pages so your guests don't have to relearn
the menus from page to page. Graphic links are
usually more effective than plain text, but make
sure you use something readable and easy on the
eyes.
Make sure the color of the hyperlinks coordinate
with the rest of your site. You should include your
contact information at the bottom of every page, at
the very least an email address. Businesses should
include phone,fax, and company name as well. Not
everyone enters a site through the front door and if
you fail to include this information, they won't
know where they are or how to get in touch with you
with comments and/or suggestions. If you surf the
Net for any length of time, you'll be amazed at just
how many sites fail to include this vital
information.
Including a Feedback form is a good way to add some
interactivity and makes it easy for people to ask
questions without having to pick up the phone.
Graphics make a site visually appealing but, if you
use the wrong ones it can leave a bad impression.
Make sure to use an unbusy background so the text
can be read easily. Surfers are an impatient bunch
so make sure the graphics are compressed as much as
possible so they download quickly. You can use a
Gif Packer utility that helps optimize your
oversized graphics to speed up your Web pages.
If your site is large you might want to include a
search mechanism to help visitors find what they are
looking for. The more information you include the
harder it gets for visitors to find exactly what
they want. A search form makes this simple. HTML
editors like MS Front Page makes it easy to insert
search tools into your site and automatically update
itself when new pages are added.
Having a Web Site means making constant updates.
People want to that the information they are reading
is fresh and new. That being said you should include
the last date the page was updated on all of the
pages in your site. This lets the public know when
changes were last made or you can include a "what's
new" page that is specifically used for this
purpose.
Adding a page of related links is another great
idea. You can contact other site owners and ask to
exchange links or just add other sites that you like
that compliment yours. By asking to exchange links
you help generate traffic for each other's sites.
The best sites on the Net usually offer links to
related Web Sites where more information can be
found on the same topic. If you can write up a brief
description next to each link all the better. If you
do include a link page check it from time to time to
get rid of any dead links. It's very annoying to
click on a link and get an error.
If you take all of these tips and implement them on
your Web Site, you'll have an interesting,
well-designed site that people will want to return
to again and again. Anyone can get on the
Information Super Highway, it's up to you what kind
of car you want to be seen in.
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