4. Organization

Your site has to be organized. Keep your ftp clean. We recommend creating as many subdirectories as you can. Create one for images, and create others for every other page/department on your site. On this site, everything is broken from large departments, to subdepartments, to subsubdepartments, etc.

If you leave everything in one or two folders, maintaining it will be an absolute nightmare. The more you update, the less organized it becomes. Finally, you'll get to the point where it takes longer to navigate the server than it does to create the updates themselves.

If you move pages around a lot, use absolute urls (full urls) for your graphics and other pages. Yes, we all hate to use them and they usually take a while. But it's a lot faster to deal with absolute urls than it is to fix 50 broken links every time you move a page.