Web Site Promotion

Get E-Mail Newsletters to Mention Your Site

Just Ask

If you want to get your Web site mentioned in newsletters, the most basic way is to contact the editors and ask. Call or e-mail them and explain how your Web site relates to their subscriber base and why they should write about it.

Give Away Free Stuff

Everybody loves free stuff. In all forms of Web marketing, the word "free" typically guarantees click-throughs. When you approach an e-mail newsletter for a mention, offer a contest or giveaway that will only be open to list members who click through from the newsletter. You could also offer free samples to any interested list members.

Try Before You Buy

Some newsletters will offer you the opportunity to place an ad for free in exchange for future advertising. For example, a weekly newsletter might let you place a free ad for two weeks and if, after two weeks you are happy with the results, they ask you to pay for any subsequent ads that you place with them.

Promotion

Send the newsletter editor a free sample of your product and ask for a review.

Submit an Article

Some newsletters and e-zines solicit articles and reviews from their members. Do not explicitly write about your Web site and products, instead write a pertinent article for the newsletter and include your Web site's address in your byline or signature.

Offer a Link

In exchange for an ad in an editor's newsletter, offer a place on your Web site for your visitors to sign up for the newsletter.

Fill Empty Space

Contact a newsletter and ask if they need to fill any space. When editors are unable to fill all of their ad space they might let you have the empty space for free. If a newsletter does offer you a free ad, be sure to pay for another one somewhere down the road when there's enough money in the budget.

Free Ads

Although rare, some newsletters do allow subscribers to submit a free ad on a daily, weekly or monthly basis. Whether or not they are listed is at the discretion of the newsletter's editor.

If you receive a mention or place an ad and it doesn't work, don't get discouraged. Research has shown that it takes persistence to build awareness and confidence among Web users. Stick to your strategies week after week and build your recognition.