Web Site Promotion

Why Market Through Your Own Newsletter?

You can use your own e-mail newsletter in a variety of ways:

To distribute information to clients, potential clients, and employees. The newsletter is often used as a promotional tool in the real world - outside cyberspace - so there's no reason you can't use it on the Internet. The big difference is that on the Internet it costs next to nothing to distribute.
To announce new products and modifications to existing products.
To announce special offers such as discounts or bundling deals.
To let people know when you've added new content or an important new feature to your Web site. But think about what you are announcing; are you telling them something they really want to know, or simply something you think is cool?
To announce a special event of some kind - a celebrity chat or visit to your discussion group, for instance.
To ask for feedback on your products.
To ask people who've downloaded software from your site why they haven't registered it - if they're not using it, why not, what features are missing, what didn't they like?
To ask for product testers.