Web Site Promotion

Why Market Through E-Mail Newsletters?

Purchasing ad space in e-mail newsletters offers a fast, easy, reliable and relatively inexpensive form of advertising that reaches hundreds or thousands of people at one time. Most of these newsletters are sent to individuals who have requested information on a specific topic.

Fast and Far-reaching

A newsletter reaches its subscribers within seconds and interested recipients can click-through to your site and respond to your ad instantly. In addition, your ad can be sent around the world as fast as it can be sent to your next-door neighbor.

Target Recipients So Your Ad Reaches the Right Audience

There are thousands of newsletters and e-zines to choose from. The cheaper choice is to place your ad in a general interest newsletter, which will send your ad to more inboxes. But, your best bet is to find one that targets your particular market. These newsletters might charge you a little bit more, but their readers are your more likely customers.

Reliable

Regular mail can get lost or destroyed and never make it to its intended destination. E-mail is much more reliable and direct. And, undeliverable e-mail is returned to you without a wasted postage stamp.

Track Results

You can track how many people are clicking-through from your newsletter ads by utilizing re-directs or creating a unique page on your Web site that is mentioned in the e-mail.

Forwarding

What do people do when they get a good e-mail? They usually forward it on to a friend or co-worker who might also find it interesting. If your ad is in a good newsletter, more than just the subscribers will see your ad.

Archives

Some newsletters are added to an online archive once they are distributed via e-mail. This is an additional place that viewers can see your ad for several months or even a few years.

It's Not Spam

Unsolicited e-mail is known as "spam" and is not a friendly form of marketing. When you market through newsletters, the ads are part of the text of an e-mail that readers have signed up for and they will be interested in what the newsletter recommends.

E-mail marketing is one of the cheapest forms of repeat marketing for small businesses. It helps get the word out to your target market, drive traffic to your Web site and generate sales leads.