Put Your URL Everywhere

You should be advertising your Web site everywhere. Wherever you put your telephone number, put your Web site's URL: on business cards, business stationery, print, TV, and radio ads, banners and so on.

For example, let's say you're a house painter. You put the URL on the sign that you post outside houses you're painting. Of course you want a distinctive URL, something like BostonPainters.com, PaintPaintPaint.com, WePaintQuick.com or whatever. You don't have to use a domain name that is the same as your company name -- the important thing is to pick a memorable and descriptive domain name.

Now, as people drive by your sign, they'll see a phone number (you do put your phone number on your signs, don't you?) and a URL. They won't remember the phone number, but if they see the URL a few times, there's a good chance they'll remember it. They'll be able to reach your site; in effect, you passed out a business card, without either you or the recipient realizing it at the time. By the way, you can generally do the same with e-mail addresses; they

The URL can be displayed on everything -- the side of your trucks and cars, the employees' uniforms, your windows ... anything you know people will see. People don't go online to look for a house painter, or a lawn service, or a plumber; they use the Yellow Pages. But if they've seen a memorable URL a few times, they'll remember it and may go to the Web site.